Airbnb Luxe Amenities

The Luxe amenities photography was a collaboration between The Art Department and Experience Design. Luxe was a new launch that required new branding, a new approach in its photography, copy, and page design. For the amenities (higher-tier services that were offered to guests who stayed in Luxe homes) this was shown by having small cards accompanied by photography on the product display page.


Art direction

Art Dept Team

Andrea Nguyen


Experience design at Airbnb

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While illustration and pure typography were also explored, having photography used as graphic cards was a way to extend the story of each Luxe home down the page while still keeping it simple enough to not detract from the provided information. The art direction for this set matched the aesthetic of Luxe: clean, minimal, and refined by using materials that would be found in the homes.

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