Barbie Malibu Dreamhouse
Campaign

The Barbie Malibu Dreamhouse was a collaboration between The Art Department's Only On Airbnb team and Mattel to celebrate the 60th anniversary of Barbie as a progressive brand. Only On brought the vision of the iconic Malibu Dreamhouse to life on Airbnb as a bookable stay for one lucky guest.

Disciplines

Art direction
Graphic design

Art Dept Team

Andrea Nguyen

Collaborators

Only On team at Airbnb
Mattel

Year
2020
No items found.

It was up to Only On to not only find a uniting connection between the two brand stories but also art direct the interior design of the Dreamhouse to live up to the caliber of a reputable Airbnb host. The campaign consisted of a listing page on Airbnb, a collection of photos documenting the Dreamhouse, a 45-second spot, and several social media stories.

No items found.