The Barbie Malibu Dreamhouse was a collaboration between The Art Department's Only On Airbnb team and Mattel to celebrate the 60th anniversary of Barbie as a progressive brand. Only On brought the vision of the iconic Malibu Dreamhouse to life on Airbnb as a bookable stay for one lucky guest.
Art direction Graphic design
Art Dept Team
Only On team at Airbnb Mattel
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It was up to Only On to not only find a uniting connection between the two brand stories but also art direct the interior design of the Dreamhouse to live up to the caliber of a reputable Airbnb host. The campaign consisted of a listing page on Airbnb, a collection of photos documenting the Dreamhouse, a 45-second spot, and several social media stories.